Who Is The Best Private Health Insurance – For Australia’s private health insurance companies, March and June present the biggest opportunities to engage with two key audiences: current customers and potential customers. purchase for the first time. Here, Google Australia & New Zealand’s Laura Parr breaks down the latest research that reveals Aussies’ ways to buy and offers tips to cut ideas for each group.
Australia’s private health insurance industry has never been more competitive. Participation is the lowest since 2011, and spiraling costs are discouraging many Aussies from buying cover; so much so that less than half of Australians – less than 11 million – have hospital care. As more consumers question the value of their cover and consider other options, the battle between health insurance providers is vying to attract customers. new and make their existing will only be more intense.
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The competition is especially intense in March, before the price changes for all health insurance customers come into effect on April 1st, and in June, when Aussies under the age of 31 to be covered by June 30 to avoid paying the extra 2% Lifetime Health Cover. During these two months, general research and product activity increased as both repeat and first-time buyers went online to find valuable information. respectively, provide valuable services to reach and engage with both audiences.
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The way to buy private health insurance: How doctors can reach and engage Aussies online Laura Parr January 2019
To better understand the research attitudes of Aussies in the market for private health insurance, we partnered with TNS Australia for a quantitative and qualitative study which search for ways to buy for 495 customers.
Here, we’ll break down our practices for service providers to consider in their strategies to stand out in one of Australia’s most competitive markets.
Although the two audiences tend to do research at different times, at all times, digital is a key part of the process. Aussies in our study used an average of five points in the shopping process, with 48% saying they use a search engine at some point. And both repeat and first-time buyers often look to service providers’ websites, comparison sites, and search engines to find the information they need.
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Google/TNS, “Path to Purchase Research—Health Insurance,” Australia, March 2017, n=495 Australian consumers aged 18-60 who purchased health insurance in the past six months past.
It is important to remember that consumers are not loyal to any particular service provider when they are comparing their options. More than half (58%) of Aussies in our study said they had considered multiple doctors at the start of their research, and only 18% were correct about their Doctor.
First things first: buy online. Digital – and online search, in particular – has become a major challenge for the health insurance industry. In order to attract customers and get a decision, providers must ensure that they appear when Aussies are actively searching by investing in relevant keywords and brands. business. From there, child care websites should be easy to navigate and filled with important information that an existing, or first-time, customer needs to know. nice
Aussies with existing cover may be older than first-time buyers, but they’ve got a different understanding of online research – and they’re starting early. Nearly half (47%) of recyclers start researching weeks or months before making a purchase.
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But just because they’re getting help doesn’t mean they’re loyal to their current provider. In fact, of the consumers who are considering their insurance provider in 2019, half are considering another provider.
What are the main renovators’ requirements? Plans that provide the best value for their money and cover and benefits that suit their needs.
While Aussies don’t think they’re getting the most out of their plans, they’re quick to adapt — and they’re wide open to new brand decisions. Of Aussies renewing their cover, 87% said they had not considered or considered multiple providers.
March is a prime time to retain existing customers. Providers need to be current and relevant when newbies are searching and evaluating online options, because there is a great opportunity for competition. Almost half (48%) of renewals found a new doctor while they were searching for their current one, and 73% found their new doctor online.
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Signing up for health insurance can be stressful and difficult, especially around the June 30 deadline. In June, many Aussies buying insurance for the first time need help searching for the complex, which is clear from the top questions in the category:
First-time buyers are less familiar with the process, and they start searching late. More than half (61%) start researching just hours or minutes before making a purchase. They are also less sure about which doctor to choose – and therefore open to different types. Only 18% of Aussies who bought in June were sure about their provider – another 82% considered multiple providers or were undecided.
Online videos are an important research tool: of the 33% of first-time buyers who use online videos during their shopping journey, 71% have watched videos on YouTube, and most (80%) said that online videos were introduced to them. a doctor they had never thought of before.
Based on the variety of videos they watch, it’s clear that first-time employees like to see opinions from industry experts and past customers to make the best decisions. thing.
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With fewer Aussies choosing to sign up for health insurance, getting new customers is harder than ever. Being present, relevant, and accountable is where Aussies – and millennials, in particular – spend a lot of time. YouTube reaches 92% of Aussies under the age of 39, and with tools like Mix Manager and high-profile audiences, advertisers can engage with first-time buyers with content. necessary.
As Australia’s private health insurance market becomes more rigid, competition among healthcare providers is only going to intensify. Remember that you are catering to existing customers and helping potential ones by tailoring your message and creativity to each audience based on when and where they search. . When Aussies go online to find the best deals and the most helpful team, in time with the right information, and you are sure to get their loyalty.
Google partnered with TNS Australia to conduct extensive and meaningful research to explore ways to buy private health insurance (where consumers look for information, where they buy , their goals, etc.).
We spoke to 495 Australian consumers aged 18-60 who purchased health insurance in the six months prior to the survey.
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In Singapore, there are two types of private health insurance to choose from: Integrated Shield Plans (IPs) and universal health insurance.
For Singaporean citizens and permanent residents, Integrated Shield Plans are the most commonly purchased private health insurance when they are combined with Medishield Life and paid for with your Medisave account. They are a good option for Singaporeans who want to get higher coverage or get higher coverage. IPs are organized by the CPF board and private insurance companies, and are included in your Medishield Life plan. There are currently 7 insurers in Singapore offering IPs: AXA, AIA, Singlife with Aviva, NTUC Income, Great Eastern, Prudential and Raffles. Most of their coverage is similar, with the major differences being the premiums, some other benefits and passenger options.
International health insurance can be a good option for foreigners who have settled in Singapore and for Singaporeans who frequently travel and stay abroad for several months at a time. Universal health insurance plans offer coverage in many countries and, unlike Integrated Shield Plans, you cannot use your Medisave account to pay for them and they are only sold from Singapore-based insurers. The international health insurance plans differ among themselves by the area of insurance and by the fulfillment of their benefits. While most basic plans only cover hospitalization, you can choose to round out your coverage by adding outpatient, dental and maternity packages. .
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There are many factors to consider before deciding on a plan when you are looking to supplement your Medishield life with IP. These factors include the hospital where you need coverage, the benefits of the plan and the cost. Although IPs are very similar across the board in these situations, you will find that there are some important differences that can make one insurer better for you than another.
The first thing to consider before deciding which hospital you want to stay in. On the other hand, someone who doesn’t want to be around a few people can see the 4-bed B1 ward room in addition to
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